The brief from my client was ‘Lissa I trust you, go for it!’. So I loaded my car with wine and off I went with complete creative freedom. With a tag line of ‘A fresh take on New Zealand wine - striving to be different’ I decided that a beach theme and casual summer vibe was the way to go. I gathered some willing models and we got into it. We balanced bottles, made dangerous pours, threw wine and bottles all over the place. The result - a neat variety of quirky images to promote Untitled Wines.